Duch Sadu
Client Overview
Duch Sadu is committed to producing high-quality, natural beverages derived from orchard fruits. The brand emphasizes traditional methods and the purity of its ingredients, targeting consumers who value authenticity and natural products.
Project Objectives
- Brand Identity Refresh: Modernize the existing brand identity to resonate with contemporary consumers while preserving the brand's heritage.
- Packaging Design: Develop packaging that reflects the natural and artisanal qualities of the products, standing out on retail shelves.
- Market Differentiation: Create a distinctive visual identity that sets Duch Sadu apart from competitors in the natural beverage market.
Design Approach
- Research and Inspiration: Sanpix Studio conducted an in-depth analysis of Duch Sadu's history, product line, and target audience. Inspiration was drawn from traditional Polish orchard imagery and natural elements to maintain authenticity.
- Logo Redesign: The logo was refined to embody the "Spirit of the Orchard," incorporating organic shapes and a color palette inspired by fruit and foliage, symbolizing freshness and nature.
- Typography and Color Palette: A combination of modern and classic typefaces was selected to balance tradition with contemporary appeal. Earthy tones and vibrant fruit-inspired colors were used to convey naturalness and vitality.
- Packaging Design: The packaging features illustrations of orchard scenes and fruits, providing a visual narrative of the product's origin. Eco-friendly materials were chosen to align with the brand's commitment to nature.
Outcome
The rebranding successfully revitalized Duch Sadu's image, making it more appealing to modern consumers while honoring its traditional roots. The new packaging design enhanced shelf presence and communicated the brand's dedication to natural and high-quality products.
Conclusion
Sanpix Studio's collaboration with Duch Sadu demonstrates the effectiveness of combining traditional brand values with modern design elements. The refreshed branding and packaging not only attracted a broader audience but also reinforced the brand's position in the natural beverage market.